National Website Designs (NWD) is a small business in the web design industry focused on making small to medium sized business owners’ online presence known through exceptional design and functionality services. NWD has a social media presence, on different platforms, but it could be expanded. In this article, we will discuss the platforms National Website Designs should use, posting frequency, content types, and goals, all while considering their limited resources of time and money.
Platform Selection
Sharing content on platforms that benefits your product or service is important. According to Hootsuite, social media allows small businesses to reach more potential clients, increase brand awareness, understand your customers and competitors better, and building longterm relationships with customers. National Website Designs is currently on Facebook, Twitter (X), TikTok, Instagram, LinkedIn and YouTube. They should focus or dedicate more time on these key social media platforms that align with their target audience and industry. The top platforms for them would be:
- LinkedIn: LinkedIn is ideal for B2B services like web design. National Website Designs can showcase its expertise, share industry insights, and connect with potential clients.
- Instagram: Instagram is a visually oriented platform, making it perfect for showcasing the company’s portfolio of website designs. Regular image and short video posts can help in creating a visually appealing feed.
- Facebook: Facebook offers a broad audience reach. National Website Designs can use it to share blog posts, industry news, and engage with potential clients through comments and messaging.
National Website Designs should maintain a consistent posting schedule, even with limited resources. They should post to LinkedIn 2-3 times a week and share articles about web design trends, success stories and tips. On Instagram, they should post at least once a day to keep the feed active and showcase their portfolio. It would be a good idea to post before-and-after snapshots of website redesigns. They currently have a few of these posts on Instagram, but should focus on increasing them. NWD should post on Facebook 3-4 posts a week, including blog posts, industry news and engaging content or giveaways.
Content Type
Creating diverse and engaging content is crucial. NWD has the potential to teach and share content for their target audience. National Website Designs should focus on the following content types:
- Blog Posts: Regularly publish informative blog posts about web design trends, tips, case studies, and success stories. Each blog post should be shared on social media with a brief description and a link to the full article.
- Visual Content: Share images and short videos of their web design projects. These can include client testimonials, website before-and-after shots, and behind-the-scenes content.
- Interactive Content: Engage the audience with polls, quizzes, and Q&A sessions. Ask questions related to web design, solicit feedback on their work, or run contests to boost engagement.
- Industry News: Share relevant industry news, articles, and reports to position National Website Designs as a knowledgeable and up-to-date source in the web design field.
- Client Stories: Highlight success stories and testimonials from satisfied clients. These personal stories can build trust and credibility.
Social Media Goals
National Website Designs should set clear, measurable goals for their social media efforts now and in the future. They should increase website traffic by utilizing Google Analytics to track the increase in website traffic from social media referrals. Engagement should be measured by the likes, comments, and shares on social media posts. NWD should aim to increase engagement by 15% each month. Another goal is to set an 10% increase in followers across all platforms within the first six months.
Embracing social media can be a game-changer for small businesses like National Website Designs. By selecting the right platforms, maintaining a consistent posting schedule, diversifying content types, and setting clear goals, they can effectively use social media to grow their online presence and attract new clients. While time and money are constraints, a well-executed social media strategy can provide a significant return on investment for their business.
Reference:
Macready, H. (2023). How to do social media marketing for small business. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/social-media-tips-for-small-business-owners/
National Website Designs. (2023, October 16). National Website Designs | Jacksonville Professional website and graphic designers. National Website Designs – Professional Website Design | Management | Logos. https://www.nationalwebsitedesigns.com/
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